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Shop Freedom
Proje türü
UX/UI Design, Rebranding
When I first took on the Shop Freedom project at Above and Beyond Studios, we knew we were working on something that could truly make a difference. Shop Freedom’s mission was clear: help users save while supporting local businesses. But the user experience? Not so clear. The design felt inconsistent and didn’t quite match the growing needs of the users or the brand.
The Challenge
The extension was supposed to make shopping easier, but navigating through coupons wasn’t intuitive. The interface didn’t translate well across different websites, and users were missing out on the value it could offer. We had to change that.
The Process
1. User Flow Optimization
First, we simplified everything. We reworked the navigation to make finding and using coupons feel natural—no more confusion.
2. UI/UX Overhaul
Next, it was time for a visual refresh. We created a cohesive, clean design that felt consistent across browsers and websites, ensuring users had a seamless experience wherever they shopped.
3. New Features
To give Shop Freedom more value, we added store recommendations, which helped users discover more local businesses and strengthened the brand’s mission to support small shops.
The Results
The redesign worked. Users engaged more, clicking through and interacting more often. Local businesses saw a boost in visibility, and Shop Freedom’s brand image was transformed into something users trusted. It was incredibly fulfilling to see how our work didn’t just improve the tool—it helped amplify the mission to shop small and support local businesses in the digital world.