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ux/ui design, branding

Cargozon, a logistics company, used digital tech to improve logistics. I, as a UI/UX designer, designed a user-friendly platform linking vehicles, loads, and info. We aimed to connect drivers and small businesses, changing how logistics companies find transport matches.


Cargozon faced the challenge of inefficiency in matching available vehicles with suitable loads. This led to underutilization of resources, missed opportunities, and logistical bottlenecks. The diversity of users, ranging from individual drivers to company owners, demanded an interface that was both simple and effective, catering to users with varying technical expertise.

key features


Responsive User Interface

Prioritize a user-centered design approach to ensure a seamless user experience across various devices, catering to a wide range of users.


Clear Content

Provide concise and relevant details about Cargozon's services and benefits, making it easier for users to understand and engage with the platform.


Load Search and Posting

Shippers can easily search for available loads and post their own shipments, specifying details like destination, cargo type, and preferred date.


Vehicle Search and Listing

Carriers can search for available vehicles and list their own vehicles for hire, including details on vehicle type, capacity, and location.



Design the platform's architecture with future growth and expansion in mind, ensuring that it can accommodate evolving business needs.


Customized Dashboards

Personalized dashboards provide quick access to essential features, enhancing user convenience.

design process

UX Design

Focused on research, user flows, mapping the information architecture and creating wireframes.

UI Design

After wireframes tested by users, proceeded with UI creation.

User Testing

With high-fidelity wireframes, did a second round testing with users.


Created style guide with basic descriptions for the development process.

user personas

Conducted in-depth interviews with a diverse range of users, including drivers, small business owners, and logistics professionals. This research allowed us to gain insights into their pain points, preferences, and specific needs when it came to transportation and logistics solutions.

competitive analysis

Timocom is a well-established player in the logistics and transportation industry, offering a comprehensive platform for connecting shippers and carriers. They have a significant presence in the European market and a strong user base.

Market Leadership: Timocom enjoys a leading position in the European logistics market, which contributes to its credibility and user trust.

Wide Network: The platform has a vast network of shippers and carriers, making it easier for users to find suitable transportation partners.

Advanced Features: Timocom offers advanced features such as real-time tracking, load optimization, and digital document management.


Complexity: Some users find the platform complex and overwhelming, particularly those new to logistics or smaller companies seeking simplicity.

Localization: While Timocom is strong in Europe, its global reach is limited, which may not fully meet the needs of companies with international logistics requirements.

user flow

Meticulously designed the user flow for the Cargozon logistic solution system to ensure a seamless and intuitive experience for users with diverse needs. The user flow encompasses the journey from landing on the platform to successfully booking transportation services.


Landing Page

Users are welcomed with a clean and informative landing page, providing a brief overview of Cargozon's services and benefits.



New users can easily register, while returning users can quickly log in. We've streamlined this process to reduce friction.



Upon login, users are directed to their personalized dashboards, which offer quick access to essential features such as load search, vehicle search, and account management.


Load Search

Shippers can search for available loads by specifying their criteria, such as destination, cargo type, and date. Results are displayed in a user-friendly format, allowing for quick selection.


Vehicle Search

Carriers can search for available vehicles based on their specific requirements, including vehicle type, capacity, and location.



Users can easily book transportation services through a straightforward booking process. We've integrated secure payment processing for seamless transactions.


let's work together

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