cargozon

ux/ui design, branding

Cargozon, a logistics company, used digital tech to improve logistics. I, as a UI/UX designer, designed a user-friendly platform linking vehicles, loads, and info. We aimed to connect drivers and small businesses, changing how logistics companies find transport matches.

problem
statement

Cargozon faced the challenge of inefficiency in matching available vehicles with suitable loads. This led to underutilization of resources, missed opportunities, and logistical bottlenecks. The diversity of users, ranging from individual drivers to company owners, demanded an interface that was both simple and effective, catering to users with varying technical expertise.

key features

Responsive User Interface

Prioritize a user-centered design approach to ensure a seamless user experience across various devices, catering to a wide range of users.

Clear Content

Provide concise and relevant details about Cargozon's services and benefits, making it easier for users to understand and engage with the platform.

Load Search and Posting

Shippers can easily search for available loads and post their own shipments, specifying details like destination, cargo type, and preferred date.

Vehicle Search and Listing

Carriers can search for available vehicles and list their own vehicles for hire, including details on vehicle type, capacity, and location.

Scalability

Design the platform's architecture with future growth and expansion in mind, ensuring that it can accommodate evolving business needs.

Customized Dashboards

Personalized dashboards provide quick access to essential features, enhancing user convenience.

design process

UX Design

Focused on research, user flows, mapping the information architecture and creating wireframes.

UI Design

After wireframes tested by users, proceeded with UI creation.

User Testing

With high-fidelity wireframes, did a second round testing with users.

Documentation

Created style guide with basic descriptions for the development process.

user personas

Conducted in-depth interviews with a diverse range of users, including drivers, small business owners, and logistics professionals. This research allowed us to gain insights into their pain points, preferences, and specific needs when it came to transportation and logistics solutions.

Logistics Manager

Sarah

Works as a logistics manager for a medium-sized logistics company that operates a fleet of vehicles.

Needs a platform that simplifies the process of matching available vehicles with customer shipments. Efficiency is crucial.

Managing a fleet efficiently, ensuring on-time deliveries, and reducing empty vehicle runs to optimize costs.

Small Business Owner

Alex

Owner of a small manufacturing company that requires frequent transportation of goods to various locations.

Seeks a user-friendly platform to find reliable transportation services that fit the company's needs. Time-efficiency and cost-effectiveness are essential.

Limited time to manage logistics, budget constraints, and the need for a hassle-free booking process.

competitive analysis

Timocom is a well-established player in the logistics and transportation industry, offering a comprehensive platform for connecting shippers and carriers. They have a significant presence in the European market and a strong user base.

Strengths
Market Leadership: Timocom enjoys a leading position in the European logistics market, which contributes to its credibility and user trust.

Wide Network: The platform has a vast network of shippers and carriers, making it easier for users to find suitable transportation partners.

Advanced Features: Timocom offers advanced features such as real-time tracking, load optimization, and digital document management.

Weaknesses

Complexity: Some users find the platform complex and overwhelming, particularly those new to logistics or smaller companies seeking simplicity.

Localization: While Timocom is strong in Europe, its global reach is limited, which may not fully meet the needs of companies with international logistics requirements.

Transporeon is a notable player in the logistics and transportation technology sector, offering a cloud-based platform that connects shippers, carriers, and logistics service providers. They are known for their innovative solutions.

Strengths
Comprehensive Platform: Transporeon provides an extensive suite of logistics solutions, including real-time visibility, digital freight procurement, and carrier management.

Integration Capabilities: Offers robust API integration options, enabling seamless connectivity with other systems, which is especially appealing to larger logistics enterprises.

Market Expertise: Transporeon has deep industry knowledge and expertise, often serving as a thought leader in logistics technology trends.

Weaknesses

Complexity: Similar to Timocom, some users have reported that Transporeon's platform can be complex, potentially posing a learning curve for new users.

Cost: The cost of using Transporeon's services may be a barrier for smaller logistics companies or individual operators.

user flow

Meticulously designed the user flow for the Cargozon logistic solution system to ensure a seamless and intuitive experience for users with diverse needs. The user flow encompasses the journey from landing on the platform to successfully booking transportation services.

Landing Page

Users are welcomed with a clean and informative landing page, providing a brief overview of Cargozon's services and benefits.

Registration/Login

New users can easily register, while returning users can quickly log in. We've streamlined this process to reduce friction.

Dashboard

Upon login, users are directed to their personalized dashboards, which offer quick access to essential features such as load search, vehicle search, and account management.

Load Search

Shippers can search for available loads by specifying their criteria, such as destination, cargo type, and date. Results are displayed in a user-friendly format, allowing for quick selection.

Vehicle Search

Carriers can search for available vehicles based on their specific requirements, including vehicle type, capacity, and location.

Booking

Users can easily book transportation services through a straightforward booking process. We've integrated secure payment processing for seamless transactions.

screens

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